Preliminary Exercises 1: Ferdinand de Saussure's Theory of Semiotics Analysis

        Semiotics is the study of signs of behavior and their use in media. Ferdinand de Saussure is a swiss linguist who had brilliant ideas on the structure of language but best known for his theory of semiotics. Which is that a sign is made up of two parts, the signifier, and the signified. A sign is a unit of meaning for example a picture it can be simple and/or complex, a signifier is a signs physical form or object, and the signified is the meaning or the idea of the sign. This research is beneficial to film because it shows us the audience or viewer the impact of the movie and the main message it is trying to get across. The table below is a good understanding of semiotics and how they convey the meaning of a sign, signifier, and signified.

                 Reflection 

        As seen in the images above I have created a presentation on semiotics to get a better understanding of semiotics. I did this presentation on my laptop on powerpoint and I would like to say that I'm a intermediate user.  As stated in the introduction and the presentation Ferdinand de Saussure is the creator of the semiotics theory and the theory is that a sign is made up of two parts, the signifier, and the signified and the table shows you how the semiotics work with simple and easy to understand images which are a sad face, broccoli, and a group of friends. Their were a total of two of us who worked on this presentation I worked on the first two tables while my teammate worked on the last one and the definitions for sign, signifier, and signified. What I learned from this exercise was that semiotics are important to the media because when you use it you can understand different types of media and their purpose for creating it.

Citations

Mambrol, N. (2019) Key theories of ferdinand de saussure, Literary Theory and Criticism. Available at: https://literariness.org/2018/03/12/key-theories-of-ferdinand-de-saussure/ (Accessed: 03 October 2023).

Admin, S. (2018) Semiotics explained, Sign Salad. Available at: https://signsalad.com/our-thoughts/what-is-semiotics/ (Accessed: 03 October 2023).