Introduction Paragraph
What is your film genre and why did you select it?
The film drama selected is a teen-drama and the reason it was chosen it because it aligns with the film we are producing.
What subgenres will you be introducing into the film’s narrative?
The subgenre that will be introduced with the film’s narrative is a thriller and a coming-of-age story.
Who is your target audience? And why?
The targeted audience for this film is teenagers. And the reason why is because we need to highlight the modern-day problems at a young age but is still able to understand it as well
Genre
Film genre
Teen-Drama
Subgenre(s)
Thriller and coming of age story
Target Audience
Who are the people targeted for this film?
The targeted film audience for this film is teenagers.
Is the film mainstream or niche? Define the target audience that you have selected and why. What audiences tend to enjoy the genre of text that you intend to produce.
The film is mainstream because it needs to get not only the targeted audience (teenagers), but the drama always has a problem even adults face like anxiety or bullying. Also, the audience will enjoy the main character of a drama getting revenge on the antagonist and/or proving them wrong.
Provide examples from your research. (Add photos.)
Market Segmentation Analysis | Characteristics |
Demographics | |
Age group | Young Adult’s and Teenagers |
Race | All Races |
Gender | Male and Female |
Class | Working Class, Middle, Class, and Upper Class |
Psychographics | |
Interests | Crisis’s that could happen, mental stability, and psychology |
Attitudes | Anticipation, Suspenseful, Eager, Listeners |
personality traits | Attention Seekers |
values/beliefs | Cultural Relativism |
Identifying the Primary Research conducted for the target audience!
Document the findings.
Document the findings from the questionnaire.
Identify the Secondary Research conducted for the target audience!
Document the findings and cite where you got your information.
Accessibility to film genre.
The audience usually accesses drama movies on streaming services and the cinema/movie theater.
Where do they usually watch movies? (cinema, online: which websites, etc.)
They often go to the cinema to watch a drama movie, however streaming/online services are also popular choices.
What socio-economic group do they fit into?
The socio-economic group they fit into is a lower socioeconomic group and middle socioeconomic group.
What type of film openings do they usually prefer?
Drama fans usually like a sense of the characters in the beginning, so they prefer more of an establishing focus.
Production Companies that produce films
Production Companies | Film Titles | Budget | Gross |
1. 20th Century Studios | The Hate U Give | $23 Million | $34.9 million |
2.SSS Entertainment | The Fallout | $178 Million | $791.1 Million |
3. DC Studios | Joker | $200 Million | $ 1 Billion |
Reflection: (Individual)
The production company my team and I will be researching:
The production my team will be researching is DC Studios and their movie The Joker.
The 4 reasons my team and I selected the movie are: (List the answers.)
Our first reason for choosing this film is the Tragedy’s that the main character goes through. Second, would be the many obstacles he goes through in his life. Third, is the popularity of the movie knowing that we thought it could make a good deep dive of how it got so popular. Finally, the amount of drama and psychological problems that happen in this movie is so interesting.
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